Helping Technical Innovators Become Enterprise-Sales-Ready Businesses
I work with technical innovators to bridge the gap between strong products and enterprise adoption.
Strong tech. Real revenues.
But the enterprise sales step-up feels harder than it should.
Your product is usually sound — but what worked for smaller deals rarely holds at enterprise scale, where buying is slower, risk-driven, and relationship-led.
How I help
I work with technical innovators to bridge the gap between strong products and enterprise adoption:
- Positioning & Narrative
Tell your story in language enterprise buyers understand and trust - Enterprise Insights
Evolve your sales motion around how complex buying really works - Go-to-Market Readiness
Align decks, demos, and messaging to buyer expectations - Commercial Coaching
Build pricing, ROI, and partnership logic that supports decisions - Credibility
Establish the trust and empathy that open doors and closes sales
Why sellITbetter
I’ve been on both sides — buying technology inside banks and large organisations and advising innovators selling into them.
That perspective means practical, affordable insight — focused on what actually moves enterprise sales forward.
Who this is for
Technical innovators who:
- Have strong technology
- Are generating real revenue
- Want to succeed in enterprise markets
- Are finding sales slower and more complex than expected
I’m John Mitchell, founder of sellITbetter.
In short: I help you move from promising technology to credible enterprise partner.
“John, thanks again for your advice on this deal – you made a major contribution towards this successful conclusion!”
“John, thanks – it has made a world of difference working with you on the tender, I don’t think I’ll be approaching a tender of this scale in the same way again.”