Valuable snippets that, if taken on-board, could equip you with some of the understanding required to sellITbetter.
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Very valuable bite sized audios on the 5 mistakes people make when selling into large banks and corporates.
Overview & mistake 1 – Failure to appreciate the buyer’s issues. 6 minutes
Mistake 2 – Failure to bring ‘added value’ to life in terms that mean something to the customer. 5.30 minutes
Mistake 3 – Failure to use credible materials. 5.45 minutes
Mistake 4 – Failure to establish an empathy with the buyer. 4.30 minutes
Mistake 5 and 3 tips to take away – Failure to build on the initial sale. 5.35 minutes
Downloadable pdf articles
Destined to Fail – a slightly different view on the 5 mistakes people make when selling into large banks and corporates.